Blog

Without a doubt, it is much more expensive and time-consuming to seek out new business clients compared to generating new business with your existing clients. That’s why it is so important to your consulting practice to nurture your existing relationships and retain your best clients. By focusing on your best clients, you’ll increase the valueRead more

Increasing sales and revenues are related but different goals, and each needs its own strategy. Although the tactics for each might be different, they should complement each other. Understanding how sales and revenue are related and how to balance your need to increase both helps you market efficiently and optimize your profits.   Sales vs.Read more

Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. It can be the key to attracting new business and making your small business’s a success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and moreRead more

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively. In marketing, there is strategy and there are tactics. A lot of marketing, in practice, is preoccupied with what I call tactical experimentation. This is the act of throwing all kinds of things out at the world or at broad demographicRead more

Many people think that families become less important to children as they move into the teenage years. But your child needs your family and the support it offers as much as she did when she was younger. It’s true that family relationships change during adolescence. When your child was young, your role was to nurture and guideRead more

Critical thinking is self-guided, self-disciplined thinking which attempts to reason at the highest level of quality in a fair-minded way.    People who think critically consistently attempt to live rationally, reasonably, empathically.    They are keenly aware of the inherently flawed nature of human thinking when left unchecked.    They strive to diminish the power of their egocentric and sociocentric tendencies.    TheyRead more